Puss Zen Bamboots
Full Sail MDMFA
Media Fine Arts
Thesis Project 2024
Puss Zen Bamboots is a sustainable cat toy and furnishings brand that blends the serenity of Zen, the stealth of a ninja, and the eco-consciousness of bamboo forests. Designed for eco-conscious cat guardians, the brand offers unique, playful, and sustainable products that entertain feline friends while protecting the planet.
As part of this comprehensive project, I developed the visual identity and branding for Puss Zen Bamboots, including logo design, product concepts, and a cohesive marketing strategy. The project also encompassed print materials, multimedia design, and a fully functional website to establish the brand’s online presence.
Collaboration with peers played a significant role, allowing for diverse perspectives on design and execution. From creating engaging social media assets and billboards to producing a video commercial, every component reflected the brand’s core values: sustainability, playfulness, and tranquility.
This project demonstrates my ability to unify product design, visual storytelling, and marketing strategy into a single, impactful brand experience. Puss Zen Bamboots stands as a testament to creative collaboration, eco-conscious design, and the power of a strong brand narrative.
PUSS ZEN BAMBOOTS STYLE GUIDE:
Mastery Thesis
Video Presentations: